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Where Does Jatoba Hardwood Flooring Come From?

Jatoba hardwood flooring has recently increased in popularity, and at a steady rate. When speaking in terms of luxury for high-quality flooring Jatoba flooring often comes up as a viable option. But what exactly is Jatoba hardwood, and what are the benefits of its use?

Origins of Jatoba Hardwood

Jatoba hardwood is actually more commonly referred to as Brazilian Cherry. The term “Brazilian Cherry” makes it sound quite exotic. It is often called this due to the richness of its burgundy color. However, this is somewhat of a misnomer because it’s not actually a cherry wood. Jatoba comes from a canopy tree belonging to the Leguminosae family. These trees can reach anywhere from 80 to 150 feet in height and as large as six feet in diameter. The sap produced by the tree is often used for medicinal purposes. Although this type of wood does come out of the rainforests of Brazil, it is also found in other areas such as Mexico and Peru. Jatoba goes by several other names as well, such as Courbaril and Locust but most hardwood flooring providers in North America tend to refer to Jatoba as Brazilian Cherry simply because it sounds more luxurious and exotic.

The Use of Jatoba

Jatoba Hardwood Flooring

Jatoba, or Brazilian Cherry, has the look of mahogany, which can add to the appearance of class in a home. It is better used in areas such as living rooms, dining rooms and kitchens as opposed to smaller areas, where rich colors can be slightly overwhelming. Jatoba’s thick wood is incredibly stain resistant, durable and long lasting. In fact, it’s actually been proven to be impervious to insects and even termites. Its color makes it stand out compared to other types of hardwood flooring. Another advantage of using Jatoba is the fact that it's easy to install. Whether you're looking to use it as a floating door, nail or glue it down, Jatoba is a viable option for a high-quality flooring job. Jatoba hardwood flooring has become extremely popular in upper class residential homes, large corporate buildings and even retail stores, due to its beautiful look and its lasting durability. People looking to purchase Jatoba hardwood flooring should be sure to look for FSC (Forest Stewardship Council) certification. Jatoba is an endangered wood that tends to come out of areas in the Amazon that are heavily logged. FSC certification ensures the woods are harvested in the most sustainable way possible, giving you beautiful floors while maintaining the integrity of the environment it comes from.
3 comments

By Gaylord Hardwood Flooring, on

Thanks you for the great testimonial. Creating happy clients makes our job very rewarding. Thanks again, it really means a lot to us.

By Pansy Benson, on

Thank you so much for your great post and pictures is really very awesome. Great post. hardwood flooring

By Anne Marie Reath, on

I would like to comment on the great customer service at Gaylord,s in Tweed.
We are second time customers and measured our floor that we were putting hardwood in and gave Kelsey the feet measurement.He sent back a note with the square footage and asked us to look over the email and make sure the measurement was correct before he went ahead and ordered it. My husband and I thought it was correct but got mixed up on the square feet. When we put the hardwood down we realized we had five boxes too many. This is a natural hardwood,not tinted,very little waste. We contacted Kelsey and he said he would have to speak to his boss as there was a no return policy which we knew as they specify that when you place your order. Kelsey got back to us and said they would refund all our money which they did.They did not give us a hard time. Kelsey even arranged someone coming to Belleville to pick up the hardwood so we did not have to take it to Tweed.Everyone we dealt with at Gaylord’s had great customer service skills even the man that delivered it in the first place all by himself.I did not get his name but he was polite and worked hard bringing the hardwood by himself. We were given a thermostat when the flooring was delivered to measure the humidity in the house and it quit working after the first day.I called Kelsey and he delivered a new one a few days later which works great. Ellen was efficient on checking with us to make sure we received the refund.
I would highly recommend buying flooring from Gaylord’s if you want a beautiful floor and get great customer service. Thank you to all the Gaylord staff we dealt with especially Kelsey!
The floor looks beautiful!!

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